Let’s create a global movement to be on the right side of history.

I started taking malaria pills today in preparation for my trip Tanzania. I have had my polio booster, typhoid and hepatitis A vaccines. I’ve stashed a mini medical kit of Bandaids, Neosporin, gauze and tape. I’ve packed my diarrhea pills the doctor recommended…for just in case. I’ve coated all my clothing with permetherin to keep ...

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Is it GM’s Facebook ads or the content that failing to connect with women?

So GM has decided to pull Facebook advertising apparently because it has failed to reach today’s women. But are the ads failing or is it the marketing messages or the content? I looked at a few of the few GM brand pages and most of the content seem targeted at men with races and golf. ...

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FRIENDING: Ali Smith

Photographer and mom Ali Smith talks about the making of her book, The Mother Half, and how social media helps her tell “the full story of motherhood.” website: www.alismith.com blog: http://alismith.com/blog/category/momma-love/ Facebook: www.facebook.com/TheMotherHalf And for the next two weeks, every new person who “Likes” Alli’s facebook page and subscribes to her blog will be automatically entered to win ...

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A Little Mothers’ Day Controversy for You

While we gripe about MSNBC blurring out the mouth of the boy in the camouflage shorts having his dinner, albeit staged, we absolutely have to remember what an extreme privilege it is to be given the opportunity to have this experience, in our home, in the super market, or on the subway. ...

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I have been rejected from “motherhood” for the age of my kids.

Does mom ageism exist? Damn right it exists. For most brands the focus is on younger moms of infants and toddlers. Moms with teenagers are written off. Boomer moms despite all of their disposable income are virtually ignored. But look at this statistic–there are 12 million moms of teenagers ages 14-17 and 25 million moms ...

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Day Two of Live Below The Line. And a trip to Tanzania!

I’m not only doing this challenge of living on $1.50 a day, I’ve been asked to accompany the UN Foundation Shot@Life folks on a trip to Tanzania starting May 18-23 where I will see first hand many of the issues moms and their children are dealing with. I’m thrilled to have been asked, but I ...

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Could you live on $1.50 a day like 1.4 billion people do?

So today, I’m starting a personal challenge. MOMEntum/Big Fuel is joining forces with Global Poverty Project in support of the United Nations Foundation Shot@Life to raise awareness and hopefully some money around the issue of extreme poverty. I’ve teamed up with a co-worker and there are two other teams signed up for the challenge. We ...

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What is a twitter party and why do moms love them?

I get asked quite often, “What is a twitter party?” The word party seems to throw everyone off as they think party means real-world, get in a room with a bunch of friends with a drink in hand, loud music you can’t talk over, kind of party. Twitter parties are virtual. Amy Lupold Bair, aka ...

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Should social media ever be used for disciplining your child?

A dad disciplines his daughter by videotaping his displeasure with her disrespect and shooting her laptop to death and sharing it with the world. A mom in Ohio posts a photo of her daughter with a red X and tells her she has to answer everyone who asks why she is no longer allowed to ...

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Is it strange to love a marketing discipline?

I love social media. I’ve worked across many disciplines. I’ve worked at a sales promotion agency and got to figure out how to make beach towels into hanging displays. I worked at a design firm and learned how to distinguish 5 point type from 6 point type and how a lettershop runs. I had a ...

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